ToyWatch at Gilt Groupe 1/20

www.gilt.com/ToyWatch
In the fall of 2006, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first ToyWatch. A lightweight, oversized plastic watch, inspired by high design timepieces, ToyWatch is unexpected, arresting and irreverent. An anti-luxury statement in a luxury obsessed culture, ToyWatch has become the “it” wristwatch and the “must-have” item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press procuring devotees like Oprah, Madonna, Sienna Miller, Clive Owen, Jessica Alba, Owen Wilson, Uma Thurman and Katie Holmes. ToyWatch watches are in more than 300 fine stores, including Barneys New York, Henri Bendel, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and now, Gilt Groupe.
www.gilt.com/ToyWatch