Shop Planet Blue Sale on a variety of dresses (DVF & Lauren Conrad)

In the summer of 1995, Planet Blue opened its first store in Malibu, California. That store aimed to reshape the typical shopping experience by creating a true lifestyle boutique that was simultaneously exciting and comfortable- a selection of cutting-edge fashion from around the world, presented in a relaxed and laid-back setting.

Since its inception, Planet Blue has served to inspire the fashionista in each of us- along the way it has cultivated a strong and loyal following from in-the-know locals, swank, well-traveled tourists, and high profile celebrity shoppers, alike.

With current locations in Malibu, Santa Monica, Venice, Beverly Hills and Westlake, Planet Blue is generally recognized as one of the best-loved boutiques in Southern California.

www.shopplanetblue.com/sale